Who is not familiar with the popularity of Amazon?
Of course, nobody…..
Currently, Amazon has become one of the most popular eCommerce platforms having a vast client base. Every small or large entrepreneur opted for this online shopping platform because of its amazing managing features called Amazon FBA Software, i.e., Fulfilment By Amazon.
Existing AMZ users or sellers know this characteristic very well. However, if you are new to Amazon, there is no need to worry. Because, in this article, you will get complete information about the “Fulfilment By Amazon” feature and how Amazon FBA Software helps you reduce your ACoS.
So, without wasting a minute, Let’s dive into the detailed information.
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What Is FBA?
Fulfilment By Amazon is an all-in-one shipping and storage solution offered by Amazon to help business people sell their products effortlessly. They store your products, and when you receive an online order from the customer, they take care of packing, shipping, and delivering the product to the customer’s doorstep. It makes the selling process hassle-free and saves you lots of valuable time.
But don’t forget that you have to create an Amazon seller account and showcase your products there in a proper way. So that individuals can buy those products. If you don’t know how to handle this online process, then browse multiple Amazon FBA software available on the web. These tools are specially designed to boost your sales and make optimization easy.
5 Steps to reduce ACoS on Amazon
Use a Pay Per Click (PPC) Tool
- Reviewing your keywords
- Use different keyword matching strategies
- Exploiting negative keywords
Optimize Your Bids — Often
- Set target ACoS limits
Make your product listings relevant
Ensure you are following best practice
Consider not prioritizing a low ACoS
After enlisting the 5 steps of reducing AMZ ACoS, now it’s time to throw a spotlight on 4 Strategies to Lower Your Amazon ACoS.
4 Strategies to Lower Your Amazon ACoS
Select the Right Keywords
By cautiously choosing keywords that describe your product, you can attract more customers. The keywords you pick should be utilized while optimizing your listing. Don’t forget to include keywords in your title and bullet points.
By doing this, you can ensure that you are effective with your promotion. Start by analyzing what keywords work the best for your product. Also, look at the words your rivals are using.
Quality content is crucial to optimize your product listings. Ensure that your listing provides relevant details about the product and gives answers to the questions that customers ask.
Although keyword insertion in the title is important, don’t forget to maintain the clarity that clearly describes what you are selling (name, size, colour or pattern, material, etc.). Apart from this, check your bullet points and ensure they clearly explain a fact about the product being sold.
Lastly, don’t forget to use all of the pictures to further display your product from every angle, and graphics highlighting important information about the product.
Remember, people like visuals and graphics in an easy-to-digest format.
Know Your Budget
To ensure the success of your Pay Per Click campaign and lower your ACoS, it is important to look at your budget and how you are spending your cash. First, check whether it is adequate for the campaign and also for the category in which you are selling or not? Some categories will be more competitive and also more expensive to promote.
The most frequently asked question we get is, “how much should I spend on PPC advertising?” The fact is, you need enough cash to make an impact but not lose your profits.
Consider Campaign Tools
As we stated earlier, there are several Amazon FBA software/ PPC management tools to monitor the performance of your ad campaigns. These tools allow you to utilize your budget effectively with the best possible keywords and enable you to get the most out of your investment.
The last thing that you need to focus on is the setting of your bid. Too low or even too high can hurt your ACoS. To take an estimate of a bid amount for your product, take your average order value (profit) and multiply it by the conversion rate. Then, divide that number by one, divided by your target ACoS.
Formula = (Profit x Conversion Rate) / (1/Target ACoS)
I hope you find this article useful, to check more about Amazon PPC tools, stay tuned!
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